Eliminating Experience Detractors
So far this year, we outlined that the key to building customer, employee, or patient loyalty is a winning Experience Strategy. We discussed
the three universal elements that draw people to engage with an environment and how to activate them for different users of a space.
Furthermore, when we give purpose to our spaces, we build environments that turn our users into our business advocates. Undoubtedly, people
want to be where they feel their best, but it’s the subtle details that keep them engaged – or don’t.
Now more than ever, people are prioritizing their comfort and convenience and are more critical when evaluating where they spend their time. People who are less drawn to or engaged with your space than expected may (knowingly or unknowingly) be affected by your Experience Detractors.
The Tenant Experience is Tops at Texas Tower
Constructing an office and mixed-use complex involves myriad decisions managed by multiple professionals – civil and mechanical engineers, architects, builders, interior designers, developers, landscapers, surveyors, inspectors, and many other specialists. But what’s often missing is input from the prospective occupants or visitors of the building. What do they want for their employee experience? What amenities would they prefer? Where should they be located for ease of use?
Creating a connective, emotive, and memorable experience for multiple user groups
As we continue our exploration of Experience Strategy, we want to offer you a practical view of how any organization can create a 3in1 experience that supports business goals and activates connection, emotion, and memory to build visitor loyalty. With more ways to spend time and money, people expect more from their spaces, whether they’re offices, restaurants, community complexes, or healthcare practices. They want something unique, relevant, and captivating that supports their needs and leaves an impression, long after they leave.
Transforming Tech Spaces
The wow-factor. It’s a common idea discussed during conversations with tech companies about their hopes for their workspaces. We understand visionary companies appreciate one-of-a-kind, edgy spaces that differentiate their brand and culture, what some call “out there” design.