ExxonMobil Technology Center – Shanghai
3.75 Million Collisions Per Hour
- PDR Service Design + Architecture, Brand
- Industry Sector Energy
- Office Shanghai
- Project Goal Company Purpose, Advanced Technology, Talent Acquisition, Employee Experience, Innovation
Immersive and Authentic
Imagine walking in and around a built environment and your jaw drops. That’s a WOW factor. Now imagine if you had WOWs scattered throughout your office.
At ExxonMobil Shanghai Technology Center, we activated their brand experience through a series of art installations to WOW visitors and employees. This enabled ExxonMobil to leverage their workplace as a storytelling tool.
Our approach was very strategic. Before designing, we partnered with the project team to align enterprise-level goals. Our riddle-solving process felt a bit like adapting a novel for the stage.
ExxonMobil was the author; PDR the playwright.
Our client authored the original content – the brand, purpose, mission, vision, products, and marketing communications. We adapted the bank of content to build stories for the Shanghai audience.
Location: Shanghai, CN
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