Julie Fuex

Julie Fuex

Associate Principal

Director of Organization Consulting

Transformative projects catalyze cultures in one of two ways—they either improve synergy or cause discord. I connect at every tier of an organization to build cultural readiness and ensure project success.

Julie Fuex is a cultural architect and an arbiter of change. Formally educated in psychology, she leverages her training in human behavior to navigate the emotional and procedural terrain that defines workplace transformation.

As an Associate Principal and Director of Organization Consulting, Julie builds strategies that shape cultures and behaviors. Her work prepares hearts and minds within all levels of an organization to shift to new ways of working so they may thrive anew. Kelly Baughman, Managing Director of Consulting, describes Julie as, “…deeply empathetic, intelligent and disciplined. Julie has a gift for gaining trust very quickly. She skillfully establishes genuine, grassroots networks for sharing information. I’ve seen Julie build change coalitions that invigorate cultures.”

Julie’s approach to engagement and communication across all levels of an organization leads to lasting transformational change. Prepared with traditional engagement processes as well as more innovative ones like the LEGO® SERIOUS PLAY® methodology, Julie is genuinely driven to get to know the people who will make their future workplaces hum.

Julie believes project success begins with establishing leadership alignment at the highest level. Her experience creating compelling strategies that win c-suite endorsement sets her apart as a valuable advisor who gets things done. Together with PDR’s President and CEO and PDR’s Director of Programming, Julie co-created the business case for a confidential Fortune 100 Energy Company’s Enterprise Workplace Strategy Program. A high-stakes presentation of their strategy won swift executive endorsement, and the comprehensive strategic effort was established.  Julie continues to support the global energy giant’s next generation workplace.

While Julie’s strategic efforts hold great value on their own, she finds the most reward working on major projects from end-to-end.  Before building the first of its two towers, Dominion Energy set a high bar for their workplace transformation. The CEO wanted the project to be a magnet for ivy-league graduates and a revitalizing presence in Richmond’s historic downtown. The energy company chose to invest in a full-floor pilot as a comprehensive prototype. Julie worked with PDR’s design and architectural planning teams to leverage the pilot design deliverable as a valuable change communication tool. The employee comments gathered post-occupancy speak to the success of the design, but also to Julie’s effectiveness in preparing the people of Dominion Energy to accept their new workplace: “I feel like I have a new job,” and, “This is incredible! I’m so happy to be working here.” 

Julie understands that very few workers are initially supportive of workplace change. When she began working with HP Inc., she was quick to recognize a credible challenge posed by the workers: why change? The high-achieving business units were already incredibly innovative and successful on their own. Julie knew that without significant engagement, the new workplace would fail to positively impact the people it was designed to support.

Julie partnered with PDR leaders in Workplace Consulting, Design, and Architecture to develop HP Inc.’s roadmap to reinvention. She and her team built a change coalition of over 300 employees who were directly involved in its planning and transition. She also organized workshops on activity-based working open employee information sessions and an informative exhibit of new workplace space types.

At the ribbon-cutting ceremony a month after move-in, the excitement of the change was palpable. Not only could HP Inc.’s employees work in new ways—they could collaborate like never before. PDR’s designers reinvented HP Inc.’s workplace while Julie and her team opened the door for its new, reinvigorated culture.

Projects