Brand

Our Brand Practice is a strategy and design service centered around the human connection between your organization’s purpose, culture, and place. As a team of strategists, creatives, designers, and innovators, we are uniquely positioned to help your organization connect more deeply with your target audience by creating meaningful brand experiences.

For over four decades, PDR has been working within organizations to solve their biggest challenges. We help organizations give people reasons to believe in them, proclaim why they exist, and cultivate places where people want to gather.

IDENTITY STRATEGY + DESIGN

EXPERIENTIAL DESIGN

DIGITAL CONTENT STRATEGY

IDENTITY STRATEGY + DESIGN

We help you proclaim why you exist. Through an inside-out approach we dig into what makes your organization unique and give you the tools to walk in your audiences’ shoes. Using that perspective, our team develops an impactful brand strategy and design that aligns with your purpose and increases market relevance.

EXPERIENTIAL DESIGN

We activate your organization’s brand to create interactive environments, sensory experiences, and emotive stories—cultivating places people want to gather. Holistic and immersive, Experiential Design combines elements of place, human energy, messaging, and tangible collateral to engage audiences in new ways.

DIGITAL CONTENT STRATEGY

Digital Content is an inevitable component of your brand’s evolution, and often a forgotten element within built environments. We work in tandem with your operations team to plan, manage and deliver engaging brand stories through digital media. Whether slated for a new space or for distribution, our work gives people reasons to believe in your organization.

Projects