At PDR, the way we think about design always begins by understanding the needs of our clients. Increasingly, our clients are investing in newer technology to expand their presence and enable their employees to work faster, better, smarter. Technology is a critical consideration in design that, if overlooked, can leave even the most forward-thinking designs feeling out-of-date. PDR has become a leader in this conversation by intentionally incorporating technology into design and equipping our clients with the tools needed to make strategic decisions around technology in their workplace.
Understanding business objectives is a key step in helping our clients determine the type of technology best suited for their needs. Through engagement with leadership, we develop a deeper understanding of the core values that drive our client’s business decisions. Whether technology is essential for productivity, talent attraction and retention, collaborative workplace culture or any combination of business challenges - our focus is finding the right technology solution and integrating it into the workplace through seamless design. Our architects, designers, strategists, analysts and consultants stand behind technology-conscious design because as technology advances and continues to improve how people work, a flexible and adaptable design will keep the workplace relevant, longer.
Technology-conscious design allows for embedded technology to work in tandem with its surrounding environment to deliver a unique, aesthetically balanced and efficient workspace. For example, imagine a flush-mounted digital monitor and a parabolic speaker recessed in the ceiling projecting audio and visual information when visitors move within a six-foot radius of the screen. When not activated, the digital screen returns to a rolling display of graphic designs that complement the branded art wall behind it. These discreetly placed components make up the hardware of the design. Compatible, well-designed content - or software - can double the return on the hardware investment. Communication tools and digital displays are most successful when their output can visually enhance the experience or streamline the productivity of end users.
A growing number of organizations are turning to digital signage as a way to reach current and potential customers, business partners as well as in-house audiences like employees and visitors. At PDR, the Business Transition and Visual Communications teams have paired up to deliver Communication Strategy and Multimedia Design for digital communication systems. An effective communications plan, strategically curated content and deliberate graphic design are proven ways to deliver maximum impact to any audience. Determining the appropriate applications for technology can turn your hardware investment into a powerful reinforcement of brand, culture and workplace identity.
More so than ever, companies are leveraging new technology to expand their reach to employees and customers. Technology-conscious design enables organizations to build workplaces that can withstand evolving technology. Accompanied with strategically designed content, these tech tools can attract, inform, and sustain a faster, better, smarter workforce. If you are an organization investing in a new workplace, finding technology that fits is as important to your design as it is to your business.
Holly is a Business Transition consultant specializing in change management and communication strategy. Her creative problem-solving skills and passion for process efficiency helps clients make strategic decisions around how they communicate and activate change in workplace.