PDR’s Lauri Goodman Lampson speaks at Hines 2016 Global Officers Conference

slywork photography

slywork photography

Principal + President, Lauri Goodman Lampson, was invited to speak at Hines 2016 Global Officers Conference “Advancing People, Product and Performance” for her expertise on “The Human Perspective”.  Lauri, spoke to the global crowd moderated by Jerry Lea, from Hines, and with co-panelists Chris Choa from AECOM and Andy Bow from Foster & Partners. 

Lauri began her presentation by talking about her connection to work.  “I study work for a living.  I spend all of my time working inside organizations - connecting business to place.  And right now, organizations are faced with the changing world. The Worker is Changing. The Work is Changing. The Places we work are Changing,” said Lauri.



Managed to Enabled

“Our workforce mentality is shifting from managed to enabled.  We are coming out of decades of managing workers time and shifting to realizing the results of a tech enabled workforce,” said Lauri. By 2025, the demographic composition of our workforce will see a major shift with the majority of workers between age 20 and 45.  In 2025 today’s 8th graders will enter the workforce. These Digital Natives are tech savvy, have an entrepreneurial spirit, and are purpose-driven.  They do not know a world before ubiquitous technology. Work and life are blended. To them it’s all living. They expand the demographics in the workforce – from teen to 100 – all influencing each other, learning from each other, and changing each other. The workforce will continue to be blended and multi-dimensional, and as employees or freelancers we are turning their talent, expertise and passions into significant work that is impactful and intrinsically rewarding.  They have an entrepreneurial spirit and are literally choosing their projects, their colleagues and to some degree even their bosses,” said Lauri.

Task to Purpose

The other shift Lauri discussed was Task to Purpose.  “Human value will no longer be in performing basic tasks.  We’ve created software, technology, robots, and artificial intelligence, to accomplish our basic task work.  If technology today allows us to work anywhere, anytime then we have to design and create workspaces that will attract employees to want to come to the workplace,” said Lauri. Project based teams are the new norm.  People come together to solve a problem or deliver a product, then are reassigned or connected to the next project. This is how organizations are tapping into the talents of the new worker.  The challenges of tomorrow will depend on teams of skilled individuals, not just a lone inventor. These teams are empowered, results driven, and in hot pursuit of innovation. The new, enabled worker is also choosing where they work which is putting pressure on organizations. Those that choose not to adapt will quickly lose relevance.

House to Hub

Lauri explained that House to Hub is the biggest shift in the workplace; it is no longer enough to provide the “house” for your company and your employees, but rather organizations need a hub for workers to come together that out-performs all the other possible places people can work. Lauri shared 3 key factors that make a compelling workplace and human experience appropriate for the business.

1.       COLLEGIATE Experience—The focus here is on pedestrian-oriented work environments.  Spaces that are active with walking traffic like atriums, sky bridges and staircases.  Gathering spaces where natural collisions and connections happen organically, because you can recognize a colleague walking towards you.  After all, visibility is vital to human connection and exchange.

2.       CONNECTION to NATURE—We ultimately need spaces that support good health and wellness.   Beyond a great view, we need the opportunity to be able to step outdoors and have access to spaces that are connected to nature—a terrace, a courtyard, or a public park nearby.   

3.       URBAN VIBE—Strategically position colleagues in close enough proximity so they activate each other. Create a hub and a buzz of human energy that provides a platform for innovation and knowledge exchange; a marketplace for human interaction. 

Organizations that enhance the changing nature of workers and work and position their workplaces for business performance will be well prepared for the future.

For more information on The Human Perspective, contact us at 713.739.9050.

Lauri Goodman Lampson



As Principal + President of PDR, Lauri develops Human Performance programs and Workplace Platforms that enable Business Performance – connecting business to design. For more than 25 years, Lauri has worked inside businesses, helping leaders of global organizations align their business strategies with their workplace strategies ‐ reshaping real estate decisions into strategic business solutions. Lauri’s vision for the future of work and its impact on the business of placemaking is rooted in the power of place to unleash human potential.