The New Corporate Campus, by PDR Chairman Drew Patton, is featured in Work Design Magazine. In the article, Drew discusses the key reasons why suburban campuses are appealing to corporations and how that results in a competitive advantage. Focusing on what corporate campuses are offering today that is different from what we saw in the past. Today’s campus is also investing more in work-life balance, showing employees value through their workplace amenities like wellness centers, collegiate clubs, or childcare options.
There are three realms of work that a well-designed campus amplifies: the urban vibe, the collegiate atmosphere, and the walk in the woods. The urban vibe can be understood as the energy and the urgency of working in an urban setting in close proximity to colleagues. A lot of people have to get their work done today or in the next 10 minutes. A sense of urgency is achieved with density; even if you can see the trees and the skyline or walk outside, you are located nearby your peers The urban vibe is the highest impact realm of work for researchers and companies with long-term goals in mind.
The second realm is the collegiate atmosphere: a walkable, pedestrian-friendly campus. Today’s leading corporate campuses have their employees park their cars outside the campus. The campus is pedestrian-oriented — inside or outside, elevated or on the ground, and builds the sense of a college. The collegiate atmosphere is also achieved using scale: 90 feet across from building to building, with buildings six and seven stories tall so that employees can identify the person they see across the way. Visibility is key to the collegiate scale — all views are short enough that you can actually identify someone walking toward you.
The third realm is the walk in the woods: truly, woods to walk in, a soccer field, or a swimming pool. Outdoor spaces nurture the authentic roots of a company and support the people. All of this is not about the architecture: it’s about the people who work in the architecture.
The corporate campus and work place is not about the architecture — it’s about the people who work in the architecture.
Click here to see the full article in Work Design Magazine.
Drew Patton is Chairman and Chief Business Strategist at PDR. In his 34 years with the organization, he has played a critical role in developing the firm into one of the world’s leading workplace consulting design firms. Drew also advises senior executives on the value of workplace design and is responsible for strategic relationships with organizations such as the U.S. Department of State, Andersen, Accenture, AIM, ExxonMobil, ConocoPhillips, and Coventry Development.